Part II_ ferm LIVING originates from a graphic design agency in Aarhus, Denmark, founded by Trine Andersen in 2005. The company came to life after Trine, mostly for fun, decided to visit a clairvoyant. Trine was quite astonished when the clairvoyand saw a little bird sitting confused on a branch, not knowing which way to fly. This sight was essential for Trine’s decision to follow her dream of starting her own business. When she then founded ferm, the little bird found knew exactly where to go and now sits on top of the company logo.